The Rise of the Conscious Capitalist Property Investor.

There’s a stereotype that property investors are only in it for the money. If you’ve ever unpacked your teenager's belongings into a damp-smelling student house, you might be inclined to believe it.

But increasingly, modern investors are taking a more ethical, human approach that chimes with the principles of conscious capitalism – and they’re finding it can be a profitable position to take too.

When it comes to the places they live in, many students in Ireland still have to put up with a lot. With a desperate shortage of student accommodation, they’re often forced to live in sub-standard properties. Often on the outskirts of communities and usually not the greatest of housing stock, these properties remain unloved by their tenants who go on to form negative relationships with their landlords.

The rise of Conscious Capitalism

That picture is starting to change, however, as a new wave of investors realise there’s a better way for everyone. Conscious capitalism – individuals and businesses with social values that take account of everyone’s interests – has been transforming the retail sector for a while. Think of fast-growing, High Street brands like Patagonia and Lush, for example.

And there’s a good, market-driven reason for that transformation. A global study by Nielsen found that two-thirds of people are now willing to pay more for products and services from companies who care about social and environmental issues. Strikingly, that figure rises to 72% for those under 20 – a typical student demographic.

Driven by a shared desire for social good, ethical landlords are now raising the bar in the student property market. There’s a growing realisation that a happy tenant is a better tenant, and landlords (and the management agents they appoint) are looking after the places they rent out and the people they rent to are being rewarded with consistent returns and longer lets from satisfied tenants; with reduced changeover costs to boot.

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The rise of Conscious Capitalism

That picture is starting to change, however, as a new wave of investors realise there’s a better way for everyone. Conscious capitalism – individuals and businesses with social values that take account of everyone’s interests – has been transforming the retail sector for a while. Think of fast-growing, High Street brands like Patagonia and Lush, for example.

And there’s a good, market-driven reason for that transformation. A global study by Nielsen found that two-thirds of people are now willing to pay more for products and services from companies who care about social and environmental issues. Strikingly, that figure rises to 72% for those under 20 – a typical student demographic.

Driven by a shared desire for social good, ethical landlords are now raising the bar in the student property market. There’s a growing realisation that a happy tenant is a better tenant, and landlords (and the management agents they appoint) are looking after the places they rent out and the people they rent to are being rewarded with consistent returns and longer lets from satisfied tenants; with reduced changeover costs to boot.

Better homes drive better tenants (and better revenues)

Working with tenants rather than against them creates less stress and angst all round. By equipping a property to a good standard from the outset, the improved conditions generate less ongoing maintenance for ethical landlords and their management agents too. When further upkeep is required, then an ethical approach ensures it’s carried out quickly and without fuss. It’s what you’d want for your own home, so why wouldn’t you do it for the people living in any other property you own? A more desirable home is more likely to be let faster and for longer.

Whether it’s swift wifi or nicely furnished rooms, students and their parents appreciate the efforts of landlords who take care of their living space and, contrary to popular belief, are more like to take care of it themselves too.

In today’s market, the old school landlord philosophy of doing just enough to stay (barely) legal is going the way of the dinosaur. Ethical investors of buy-to-let properties are both sowing the social benefits and reaping the financial rewards – with better tenants, greater harmony, fewer problems and less frequent property maintenance.

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Get in touch today and find out how we can help you get a great ROI for your money.

After all, we must be doing something right-we are very proud to have been awarded Best Student Accommodation Provider for the Midlands at the Irish Enterprise Awards 2020!